🦁 AWARENESS LADDER — [NAME]'S S.O.L.
N1 Sovereign | 🦁 LION · EAST · +1,0 | Brand & Authority Domain
AWARENESS LADDER — The 5 Stages of Client Awareness
They don't know they have a problem. What content, message, or experience would make them realize they have a problem we can solve?
They know they have a problem but don't know solutions exist. What message shows them a solution is possible?
They know solutions exist but don't know YOUR solution. What message positions you as the best option?
They know your product/service but haven't decided. What message removes doubt and creates urgency?
They know you, trust you, and are ready. What offer, guarantee, or CTA closes the deal?
CHANNEL MAP — Where Do You Reach Them at Each Stage?
| AWARENESS STAGE |
PRIMARY CHANNEL |
| Stage 1 — Unaware |
|
| Stage 2 — Problem Aware |
|
| Stage 3 — Solution Aware |
|
| Stage 4 — Product Aware |
|
| Stage 5 — Most Aware |
|
